Franchise Growth Ad Campaign
To expand Central Cycling’s reach and attract potential franchisees, I developed a targeted Instagram Reel ad campaign focused on increasing profile visits and engagement. This ad effectively introduced the brand’s unique studio experience to a broader audience, generating strong results in just five days.
158 profile visits, driving direct engagement with Central Cycling’s page.
14 new follows, indicating strong brand interest.
$0.16 cost per profile visit, making it a highly efficient ad spend.
5,895 total plays, increasing brand awareness and visibility.
Orlando Targeted Ad Campaign
To generate brand awareness and franchise interest in the Orlando market, I developed a highly targeted Facebook ad campaign designed to drive traffic to Central Cycling’s franchise landing page. This campaign effectively reached new audiences while also engaging existing followers.
Impact & Results:
10.6K Facebook views (+23.4% increase in visibility).
78% of views from non-followers, expanding reach to potential new franchisees.
193 link clicks, driving direct engagement.
292 webpage visits to Central Cycling’s franchise landing page, generating increased interest in franchise opportunities.
Central Cycling Traffic Campaign
To promote Central Cycling’s monthly Fundamentals class, I developed a short-form Instagram Reels ad focused on driving high-intent traffic from first-time and beginner riders. The creative emphasized approachability, clear expectations, and community to reduce barriers for new participants and encourage class sign-ups.
Impact & Results:
5,004 people reached with a highly localized audience.
5,254 video views, indicating strong initial hook and engagement.
102 landing page views driven directly to the booking page.
$0.37 cost per landing page view, demonstrating efficient creative performance on a small budget.
