Social Media Management
I specialize in creating data-driven campaigns that build brand awareness, foster community, and drive real results.
This section highlights my social media strategy, content development, and audience engagement work, showcasing how I’ve helped brands grow their online presence through high-performing reels, rebranding initiatives, and targeted content strategies.
Year
2019-current
2023-2025
Social Media Performance & Leadership Impact
As Director of Marketing and Community Engagement, I lead Central Cycling’s social media strategy with a focus on consistency, audience retention, and long-term growth. Rather than chasing short-term spikes, my work prioritizes platform-native storytelling and repeatable content systems that compound over time.
Sustained visibility: Central Cycling has maintained 100K+ impressions per month for 12 consecutive months, as reflected in the professional dashboard, demonstrating consistent reach and relevance in a competitive local fitness market.
End-to-end ownership: I oversee strategy, content ideation, short-form video production, publishing, and performance analysis—ensuring creative decisions are informed by data and aligned with business goals such as class bookings, brand trust, and community growth.
Maximizing Conversions with LinkinBio
I implemented Later’s LinkinBio to turn Central Cycling’s Instagram into a seamless booking and sales tool. By creating a branded, easy-to-navigate hub, riders could quickly access class schedules, event sign-ups, and retail purchases, eliminating friction in the user journey.
Impact & Results:
42% increase in website traffic from Instagram.
28% boost in direct class sign-ups via LinkinBio.
35% higher event attendance with direct RSVP links.
21% increase in retail sales from featured product links
High-Impact Reel: Introducing Central Cycling Coaches
This reel served as a key brand awareness piece, introducing Central Cycling’s coaches while expanding reach beyond our existing audience. With 70% of views coming from non-followers, it successfully engaged new potential riders and strengthened community connections.
Impact & Results:
43 comments, fostering engagement and conversation.
68 shares, amplifying organic reach.
Expanded brand visibility, reaching a majority non-follower audience.
Rebrand & Social Media Management
Impact & Results
2,450 post views in the last 90 days, increasing brand awareness.
32.7% of views from non-followers, expanding reach to new potential patients.
1,312% increase in profile activity, showing a massive jump in interest and engagement.
7.89% follower growth, steadily growing the audience.
Reels engagement rate of 6.03%, boosting interaction and visibility
Simplifying Bookings with LinkinBio
To enhance accessibility and user experience, I integrated St. Pete Modern Dentistry into Later’s LinkinBio, turning their Instagram profile into a centralized hub for patient resources. This feature allows visitors to easily book appointments, explore services, and access key information with just one click.
Impact & Results:
Streamlined the booking process, reducing barriers for new and returning patients.
Increased profile engagement, directing more traffic to high-priority links.
Improved patient experience by making essential services instantly accessible.
High-Performing Reel: Showcasing the Team
This engaging, lighthearted reel introduced the St. Pete Modern Dentistry team in a fun and relatable way, making it the brand’s most-viewed short-form video to date. By tapping into humor and personality, the content resonated with a broad audience, expanding brand awareness beyond existing followers.
Impact & Results:
Highest-performing short-form video for the brand.
82% of reach came from non-followers, increasing visibility to new potential patients.
Strengthened brand personality and team connection, making the practice feel more approachable.